Official Take A Kid Fishing Web Site Updated
MINNEAPOLIS – For the
sixth time in as many years, Wal-Mart and FLW Outdoors will
collaborate to bring children and their parents a healthy way to
have fun in the sun through the Take a Kid Fishing program,
scheduled for June 7.
To gear up for the event
taking place at Wal-Mart stores across the country, the official
Take a Kid Fishing Web site at
www.TakeaKidFishing.com
has been updated with smoother navigation, new information and
added games. Along with the Web site enhancements, Wal-Mart and
FLW Outdoors will offer a sneak peak of the national event at five
stores in the Little Rock, Ark., area May 24.
The site, designed to
support Take a Kid Fishing, is available to children year-round
and is continuously updated to help keep their interest in fishing
piqued even when they are unable to get out on the water. Also an
excellent resource for adults, the site provides tips for parents
about how to introduce their children to the lifelong sport. In
addition to providing online activities and valuable fishing
information, the Web site offers a preview of the free, fun,
educational and interactive games that will be available for
children at Wal-Mart stores during the national Take a Kid Fishing
event.
"Our research shows that
most FLW Outdoors anglers started fishing at a very young age, so
we wanted to make the site user-friendly for young visitors to
visit time and time again," said Bill Petrowiak, vice president of
communications for FLW Outdoors. "We also felt it was important to
support the Take a Kid Fishing program 365 days a year and provide
resources that even parents with limited fishing knowledge could
use to get their children started in fishing."
Teaching children to fish
can provide them with a lifetime of enjoyment. The Take a Kid
Fishing site features fun games for children, offers safety tips,
and includes information about knot tying and suggestions
regarding where beginners can find fish. The site also teaches
children about conservation and various species of fish.
FLW Outdoors is the
world's leading marketer of competitive fishing. It administers
the $5.76 million Wal-Mart FLW Tour, the world's most lucrative
bass-tournament series; the $3.88 million EverStart Series, the
pathway to the FLW Tour; the $6 million Wal-Mart Bass Fishing
League for weekend anglers; the $1 million Wal-Mart Texas
Tournament Trail; the $3.07 million Wal-Mart RCL Walleye Tour, the
world's most lucrative walleye-tournament series; and the new
$350,000 Wal-Mart RCL Walleye League for weekend anglers.
Wal-Mart and many of
America's most respected companies support FLW Outdoors and its
tournament trails. Wal-Mart has been the title sponsor of FLW
Outdoors since 1997. For a complete list of FLW Outdoors sponsors
and for more information about the premier products and services
they offer, please visit
www.FLWOutdoors.com .
