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October 1, 2004
Press Release

KFAN Goes to the Phones to Help Build a Wildlife Area
Campaign Goal within Reach for Thursday Night Broadcast

St. Paul, Minn. – September 28, 2004 – KFAN radio (AM 1130) will host the 2nd annual Build a Wildlife Area phone-a-thon during October 7th’s Fan Outdoors broadcast.  The broadcast will begin at 7 p.m. and will focus on all things pheasant, gearing up for Minnesota’s pheasant hunting opener on October 16th.  Fan Outdoors co-hosts Rob Drieslein and Billy Hildebrand will broadcast live from the Forest Lake Gander Mountain where they’ll be joined by campaign partners from Pheasants Forever (PF).  The Build a Wildlife Area partnership hopes to reach their goal of $75,000 during the show’s broadcast.  Once raised, that $75,000 will be matched through PF grants to purchase a new wildlife management area (WMA) in Minnesota. 

Last year’s Build a Wildlife Area campaign reached its $50,000 goal during the KFAN phone-a-thon.  Over $5,000 in donations came into PF during last year’s broadcast.  This year’s campaign has already generated just under $70,000.  Campaign partners are hoping KFAN listeners will show even greater support this year to once again reach the goal during the broadcast.

Through PF matching grants with the Minnesota DNR and the U.S. Fish and Wildlife Service (USFWS), all campaign contributions will be tripled.  PF, Outdoor News, and Game Fair developed the campaign strategy and generated over $55,000 in donations last year that were matched by those grants to reach a total of $165,000.  Last year’s partnership successfully completed the purchase of a new 318-acre Morrison County WMA in just over five months.  That WMA, the Mud Lake WMA, is open to public hunting this fall.

Founding partners, PF, Outdoor News, and Game Fair are all on board in 2004, as are the campaign’s largest contributors in 2003 – Gander Mountain, Federal Premium Ammunition, North Country Ford, the Minnesota DNR, USFWS, KFAN, and the Minnesota Deer Hunters Association.  Gander Mountain made this year’s first contribution by agreeing to match every individual donation up to $10,000.  New partners for 2004 are Apple Auto Group, Referral Mortgage, Simek’s quality foods, and Big Al’s Gourmet Pies.  Apple Auto Group has contributed $20,000 and Referral Mortgage has donated another $10,000 to this year’s campaign.   

Individual contributions to the campaign are already in excess of $15,000.  PF’s Anoka County Chapter has led the way with fundraising efforts at Game Fair that generated over $10,000.  And, PF’s Hastings Chapter also made a $5,000 contribution to the effort.

As a special incentive, Federal Premium Ammunition will be giving donors of $500, or more, a special Scot Storm print during the telethon.  Scot Storm is the 2004 Federal and Minnesota duck stamp artist.  He is also a long-time PF artist.  Federal will be underwriting the award of Storm’s Legacy IV print, which features three flying pheasants.  It has a retail value of over $250 and is exclusive to PF events.  In addition to the print, contributors of $500, or more, will also have their names included on the permanent monument at the WMA.

Donations to the “Build a Wildlife Area” campaign can be made during the phone-a-thon by calling PF toll free at (877)773-2070.  PF will also accept donations to the campaign any day during business hours at the same phone number, or by emailing PF at kcarlson@pheasantsforever.org


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