SCI, Mossy Oak Join Forces for Hunting’s Future

TUCSON, Ariz., June 24, 2005 – Mossy Oak Brand Camo, the Mississippi-based industry leader in camouflage development, announced it has committed to helping Safari Club International’s mission of protecting the freedom to hunt and promoting wildlife conservation worldwide as a corporate sponsor of SCI’s new, exciting television series, Expedition Safari.

“We feel very lucky to have Mossy Oak onboard,” remarked SCI Executive Director Tom Riley.  “Their product line has already done much to define and set the standard for the industry.  Now, with Mossy Oak’s help, SCI will be even more effective in defining what it means to protect the proud tradition of hunting and make it our legacy.”

“Mossy Oak considers it an honor and a privilege working hand-in-glove with SCI to advance hunting freedoms,” said Richard Howard, Mossy Oak’s director of Hard Goods Licensing and European Licensing. “Working together, we will set the standard of teamwork needed to ensure that future generations will have the same opportunities to enjoy outdoor activities as we do.”

This sponsorship will help develop and expand a variety of mutually beneficial, media-based approaches that will bring SCI’s important message to the hunting public, and Mossy Oak’s clientele in particular.  The company will subsequently have its visibility raised with SCI’s 48,000-member family of avid outdoor sporting enthusiasts from around the world.

For more information on Mossy Oak Brand Camo, visit www.mossyoak.com .  For more on Expedition Safari, go online to www.sciexpeditionsafari.com.

For more information about Safari Club International, call 520-620-1220 or visit www.safariclub.org.  For more on the SCI Foundation or any its charitable programs, call 877-877-3265 or visit www.sci-foundation.org.