STORM Explodes With Soft Plastic Lures
Five new series of soft plastic lures to hit stores in 2002

Minnetonka, Minn. – Over the years, StormÔ Lures have developed a highly regarded reputation for developing some of the dang-best, fish bustin’ lures around.  This year, Storm, known for popular hard lures such as the Wiggle WartÒ, Hot ‘N TotÒ, Chug BugÒ, ThunderCrankÒ and ThunderStickÒ, steps up the pace by introducing five new series of soft-bodied lures for 2002.   

“Storm is a well-known, national brand of quality fishing lures. The Storm brand has a young and edgy attitude – which is perfect for the soft plastics category,” said Tom Mackin, vice president of marketing for Storm.  “Storm is making a huge step into soft plastics with these new lines.”

Wildeye  (Saltwater and Freshwater)

Three saltwater and three freshwater versions make up Storm’s Wildeye series of soft plastic lures, all developed with crazy 3-D prism eyes.

For saltwater use, the Paddletail Minnow comes in two sizes (5 and 6 inches), both with an internal lead head with soft body surrounding.  The Paddletail Minnow features natural-looking patterns enhanced with a holographic swimming image foil.  Hand-poured, with bio salt impregnated tail, the Paddletail Minnow comes in six patterns (Mullet, Pinfish, Croaker, Sardine, Redhead and Golden Mullet).

The Hair Jig is another saltwater soft plastic lure from Storm, coming in four sizes (1/2 oz., 3/8 oz., ¾ oz., and 1 oz.) and six colors (Red Back/White Bottom, Chartreuse Back/White Bottom, Green Back/Yellow Bottom, Hot Pink Back/White Bottom, Blue Back/Pink Bottom, and Black Back/Gray Middle/White Bottom).  Hand-poured with a combination of hair and milar, the Hair Jig has an internal lead head with a soft body.

Also for saltwater is the Hair Squid, coming in four sizes (1/2 oz., 3/8 oz., ¾ oz., 1 oz.) and six patterns (Red/White, Green/Yellow, Blue/White, Yellow/White, Pink/White, and White/White).  Hand-poured with a 3-D prism eye in the rear, it also has a combination of hair and milar, with an internal lead head with a soft body surrounding. 

All of Storm’s saltwater lures come with VMC stainless steel hooks.

For freshwater, the Curltail Minnow will do the trick, coming in two sizes (3- and 4-inches) and six patterns (Shinner, Blue Shinner, Pearl, Shinner Chartreuse/Silver, Perch, and Bluegill.  Hand-poured with a bio salt impregnated tail, the naturalistic patterns imitate bait fish, featuring holographic swimming image foil.

The Shad Paddletail is the other freshwater lure in the Wildeye Series, also coming in two sizes (3- and 4-inches) and six patterns (Shad, Blue Shad, Pearl White, Chartreusse/Silver, Baby Bass and Bluegill).  The Shad Paddletail also is hand-poured with a bio salt impregnated tail, with an internal lead head and surrounding soft body.

The third freshwater is the rattling Minnow Split Tail, a 5-inch soft plastic lure that comes in both sinking and floating versions.  Equipped with a rattle, aniseed oil scent, and bio salt impregnated tail, the Minnow Split Tail comes in six patterns (Shad, Blue Shad, Pearl White, Chartreuse/Silver, Baby Bass, and Bluegill).  

Worms

Storm’s Worm Series consists of three rattling, freshwater soft plastics.  The Ribbon Tail comes in three sizes (4-,  6-, and 8-inches) and eight patterns (Smoke, Purple, Pumpkin, Watermelon, Red Shad, Motor Oil, Green Pumpkin and Plum/Red/Blue Flake.  Hand-poured with an aniseed oil scent, the Ribbon Tail has a bio salt impregnated tail and a rattle chamber.

The Finesse Worm comes in two sizes (4- and 5-inches) and seven colors (Smoke, Purple, Pumpkin, Watermelon, Red Shad, Motor Oil, and Green Pumpkin).  Hand-poured with an aniseed oil scent, the Finesse Worm also has a bio salt impregnated tail and a rattle chamber.

The Thunder Worm comes in one size (5-inches).  Hand-poured with an aniseed oil scent, the Thunder also has a bio salt impregnated tail and a rattle chamber.

All of Storm’s Worms come with naturalistic patterns highlighted with a holographic swimming image foil.

Tubes

The Rattle Crawdad Tube comes in two sizes (3 ½- and 4-inches) and six patterns (Pumpkinseed, Green Crawdad, Brown Crawdad, Red Crawdad, Black/Blue, and Black Chartreuse).  Hand-poured with black hand-painted eyes, the Crawdad has an aniseed oil scent, a bio salt impregnated tail and a rattle chamber. 

The Rattle Tube comes in two sizes (4- and 5-inches) and seven patterns (Smoke, Pearl White, Green Pumpkin, Watermelon, Smoke Red Flake, Red Shad, and Camouflage).  Hand-poured, the Tube comes with a bio salt impregnated tail and an aniseed oil scent. 

All Storm Tubes come in naturalistic patterns highlighted with a holographic swimming image foil.

Lizards

Storm’s freshwater, Rattle Lizard comes in three sizes (6-, 7, and 8-inches) and seven patterns (Pumpkinseed, Watermelon, Green Pumpkin/Chartreuse Tail, Smoke/Chartreuse Tail, Purple/Red Tail, Smoke, and Plum/Red/Blue Flake).  Hand-poured with hand-painted black eyes, the Lizard features an aniseed oil scent and a bio salt impregnated tail.  Comes in naturalistic colors enhanced by a holographic swimming image foil.

Storm Lures is a wholly owned subsidiary of the Rapala/VMC Group (Helsinki Stock Exchange: Y.RPA).  Founded in 1964, Storm is best known for such popular-selling hard lures as the Wiggle Wart, Hot ‘N Tot, Chug Bug, ThunderCrank and ThunderStick.  For more information about Storm products, visit the Storm Web site at www.stormlures.com.

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