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2/22/2001
- Press Release
Year-Long
Search Proves Successful:
WORLD-FAMOUS
LUBRICANT UNCOVERS 2,000 USES IN 2000
A
ubiquitous product – yes. Thousands
of ideas on how to use it – definitely.
But 300,000 individual submissions?!
That
is the unbelievable number of entries sent to WD-40 Company®
by consumers throughout the U.S. and Canada over the course of
WD-40’s Search for 2,000 Uses Sweepstakes, which ended last week.
“We
set out to see if we could get 2,000 unique uses,” said Tom
Barman, brand manager for WD-40 Company. “As
the campaign progressed, one thing became glaringly obvious as we
reviewed more than 300,000 submissions – people everywhere love
WD-40.”
 WD-40
Company announced the 100 winners of the contest this week, randomly
selecting Helen Flaaen of Dickinson, N.D. as the grand prize winner
and recipient of $10,000 in WD-40 Company stock.
Flaaen,
whose winning submission suggests using WD-40 to help remove
leftover adhesive on picture frames, is a self-proclaimed WD-40 user
for life.
“I
have a can in my kitchen, my garage, under my sink and even in my
truck,” said Flaaen. “I never know when or where I’ll need to
use it. I’ve
always been a big fan of WD-40, but now I’m an even bigger fan!”
SEARCH
FOR 2000 USES 2-2-2-2
WD-40
Company, long aware of the affinity their customers have for their
multi-purpose product, decided that a quest to uncover 2,000 uses
would pique the creative juices of users while providing them a
forum to share their ideas. WD-40
plans to share the results by compiling a comprehensive list of
2,000 of the most common – and most wacky – submissions.
Some
of the most popular entries include using WD-40 to:
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Keep
snow from sticking to windows, snowshovels and windshields
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Remove
dead insects, road tar and adhesives from car bumpers
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Prevent
rust and corrosion on patio furniture, tools and outdoor locks
during winter
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Stop
squeaks on door hinges, bed springs and office chairs
Also
included in the more than 300,000 submissions was
the occasional off-the-wall idea such as using WD-40 to remove gum
from hair, properly lubricate prosthetic limbs and polish glass
eyes.
WD-40
Company, with headquarters in San Diego, is a
leading player in the global market for multi-purpose lubricants and
general maintenance products. WD-40 Company produces
multi-purpose lubricants, WD-40® and 3-IN-ONE®
as well as the Lava® brand of heavy-duty hand cleaners.
WD-40 Company markets its products in more than 160 countries
worldwide, and recorded sales of $157.2 million in 2000.
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