4/13/2001
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Article/Press
Release
POLARIS
INDUSTRIES LAUNCHES E-COMMERCE WEB SITE
Polaris Offers Apparel and
Vehicle Accessories Via the Internet
to
Enhance Total Riding Experience
MINNEAPOLIS
— Polaris Industries has announced the launch of its first
e-commerce venture, purepolaris.com, where customers can begin their
riding experience online by purchasing items from Polaris’ entire
line of apparel and vehicle accessories.
 “Entering
the e-commerce business will allow Polaris and our dealers to
provide the best convenience and information in the power sports
industry for the ultimate riding experience,” said Tom Tiller, CEO
of Polaris. “The around-the-clock availability and full Polaris product
line offered through purepolaris.com will give enthusiasts more
buying options than ever before.”
Enhancing
the Customer Experience
From
snowmobile jackets to wet suits, purepolaris.com can outfit outdoor
enthusiasts for snow or sun seven days a week.
Consumers can conveniently purchase Polaris clothing,
footwear, outerwear, gifts and collectibles, machine accessories and
performance-enhancing products right on the Web site. For consumers who prefer to touch and feel the merchandise,
purepolaris.com will serve as a valuable source of information for
those wanting to research the items before walking into their
dealership.
Helping
Dealers Become More Profitable
When
purchasing merchandise from purepolaris.com, consumers will be asked
to identify their local Polaris or Victory dealer. If a dealer is not designated, one will be automatically
assigned based on the zip code of the customer.
As a result, dealers will receive commissions from each sale
on purepolaris.com.
“With
purepolaris.com, we are looking to reach new types of consumers and
help our dealers be more profitable,” said Tiller.
“This new distribution channel gives us the opportunity to
build relationships with new consumers while driving incremental
sales for dealers even when their dealerships are closed.”
At
the online store, consumers will find a broader selection of
products than typically found in a dealership, and dealers will
profit while carrying less inventory.
To further increase sales, dealers can integrate their own
Web sites into purepolaris.com.
In
full support of its dealers, Polaris is initially planning to offer
an online promotion to continue to drive traffic into dealerships.
Customers who purchase items from purepolaris.com will
receive an apparel and accessories coupon redeemable at their local
dealership.
“Polaris
and its dealers are focused on improving our customers’ experience
in all ways possible, whether it’s with a compelling new product,
superior quality and service, or in this case, through the
value-added convenience, integration and availability provided
through the Internet,” said Tiller.
About
Polaris
Information
about the complete line of Polaris products is available from
authorized Polaris dealers or from the Polaris home page at www.polarisindustries.com.
Polaris
designs, engineers, manufactures and markets snowmobiles,
all-terrain vehicles, Victory motorcycles, personal watercraft, and
the Polaris RANGER for recreational and utility use. Polaris is the largest snowmobile manufacturer in the world,
and one of the largest manufacturers of ATVs and personal
watercraft. Polaris
enhances the riding experience with a complete line of PurePolaris
apparel, accessories and parts available at Polaris dealerships.
Consumers also can purchase apparel and vehicle accessories
around the clock online at www.polarisindustries.com.
Polaris Industries, Inc. trades on the New York Stock
Exchange and the Pacific Stock Exchange under the symbol “PII,”
and the company is included in the S&P SmallCap 600 price index.
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